Brian Hochman. Savage Preservation: The Ethnographic Origins of Modern Media Technology. 312pp., 18 b&w photos, 12 color plates, notes, bibl., index. Minneapolis: University of Minnesota Press, 2014. $82.50 (cloth), $27.50 (paper)
The turn-of-the-century idea of salvage ethnography—that indigenous cultures were doomed to disappear in the face of modernization, and therefore were in desperate need of permanent, objective preservation—played an important part in the development of modern media and technology in ways that were directly pertinent to race. This is the main contention proposed by Brian Hochman in his book Savage Preservation, where he argues that we should not only think of media as shaping modern understandings of race, but that notions of race were fundamental in how new media were employed in the early twentieth century. Continue reading